1. Television today has altered a great deal since its' beginning. From the black & white screen to the new liquid crystal colored plasma screens, television and advertisements have ultimately changed. I believe that professional production of TV shows and advertisements are what they are - professional. With that notion in mind, there has also been a switch from professional production to amateur user-generated content. Today, just about anyone can log onto a computer and post their content, whether it be written, audio, video and so on.
However, in my opinion, I feel the quality of professional production is not declining. It is that change that people want that make it seem that way. Just like the world of the Web, people wanted a more interactive web, hence Web 2.0. The norm to becoming a professional media producer would usually mean a college education and years of experience. Then, to actually produce the material and have it air, is a whole other ball game - price wise. A typical Superbowl commercial aired on television can cost up to $3million per 30 seconds. The professionally produced content is in a sense a cash cow to companies. They feel safe taking that route, as if they are not coloring out the lines. On the other hand, Web 2.0 offers the amateur user-generated content to boom. Amateur user-generated content is the incoming wave of what society wants. It makes the world of TV and advertisement more real and raw. The content is spontaneous and unique. The cost-effectiveness in no way compares to professionally produced material. They key difference to what makes amateur user-generated content so popular is the ability to give feedback. If people don’t like what they see- they will be notified. Blogs, chats and even the ability to comment [such as a YouTube comment] all give the viewer- power. Over time, amateur user-generated content will get better, much better. Society likes to be able to interact therefore, amateur user-generated content will continue to flourish.
2. The news article I found was from BBC News, titled, “Two Killed as Giant Waves Hit Mediterranean Cruise Ship,” located http://news.bbc.co.uk/2/hi/europe/8548547.stm. After reading the article I would have tagged it as follows: cruise ship, Mediterranean cruise, death, wave, coast guard, and Spain. Delicious tagged it as follows: ship, antarktik, bbc-news, killing and cruise. I learned that tagging was quite similar. The most important key factors were tagged by delicious and myself, such as cruise and death/killing. Mine were more detailed which could be more difficult for one to find articles. Therefore, Delicious does a better job in tagging because they get to the point and make it more easier for the researcher. Tagging summarizes the story as a whole and the similarities will be constant as long as the content doesn’t change.
3.Transparency is key to the social media world on many levels. The openness of communication allows people to speak their mind and get the word out there, whether or not the receivers want to hear it. I feel like people are more inclined to speak their mind via the Internet as opposed to the real world. Yet, that can cause a tremendous amount of issues. In the social media world there may be a more biased approach because there can be hidden agendas. Some people can post blogs because they are getting paid or just for pure enjoyment. I don’t think that transparency is any more important online than it is offline. To some extent, especially in the business world, companies rely on their reputation to detriment. If someone is blogging or tweeting about a company harshly online or offline, it is still an issue to the company. If followers don’t know the truth behind the harsh blog, they will believe the falsity of it. The article quotes, “The fact is, very few people can truthfully and accurately say that every opinion they state is pure and free of motives for self-gain.” Transparency is important so that accurate information is given and received but who is there to audit this all? However way you look at, being transparent in both the online and offline world is critical.
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